Sunday 26 April 2009

Foundation Portfolio Evaluation.

In what ways does your media product use, develop or challenge firms and conventions of real media products?
Our task was to create the opening two minutes of a film. At the beginning of this long process, we decided to stick to the ‘Suspense Thriller’ type of film. This decision was made reasonably quickly, as we all decided that it was one of the best genres to use, Comedy would be very difficult, as would action because of the high demand for them both. Once the genre was decided, we moved straight to Youtube and started to research ‘Thriller’ films of all sorts, including the ‘Saw’ films.
Some of the trailers we watched for research, were a little more graphic than we were thinking of. Like this picture, from Saw 2. At this point, we decided to make our film more ‘Suspense’ than ‘Thriller’, so avoid these disturbing images!

Although we wanted to avoid the distressing images or murder and death, we liked the idea of someone being the cause of it, the powerful person behind the sorrow and distress. The group chose to incorporate this into our film, a person that is not seen properly, the mysterious character, an intruder? At this point, a person in our group remembered a film they had seen previously, named, ‘When a Stranger Calls.’ In the film, baby-sitter Jill Johnson receieves increasingly threatening phonecalls from a brutal serial killer, who she first assumes is a juvenile prankster. We viewed the trailer, and decided to use this type of suspense as a base to our film.

Here is an image of the babysitter in the film; her worried expression gives a sense suspense and tension, and a sense of not knowing from the audience’s perspective, which is what we aimed to achieve through the portrayal and representation in our film.
Here is the trailer to ‘When A Stranger Calls.’





















During these stages of planning for our film, I also remembered about a Desperate Housewives episode I had watched, where the camera looks like it dissolves through the door. I thought this would fit in well with our film, as it would give the sense of someone entering the house with an eerie effect, without anyone knowing.















How does your media product represent particular social groups?

It is very hard to try to represent different social groups in a 2 minute film. However, I believe it to be quite easy to pick up a particular social group in our movie, coming from the size and style of the house we used, and the clothes the babysitter is wearing. The house is located in a remote setting, surrounded by trees and a large amount of land, showing that the family is middle class. The house is decorated to a high standard, again, portraying a middle class family home. The girls t-shirt reads, 'Fitch,' which again shows the middle class name of the clothing brand, 'Abercrombie and Fitch,' her look is casual, yet she is well-presented. This is all held in the mise-en-scene of the film. The mise-en-scene is very important to the representation of the character being shown.
The accent of the girl again shows that she is quite middle class, she holds a classic British accent, with no slang or accent attatched.
The body language of the baby-sitter shows that she is a typical school girl, possibly privately educated, slightly tiliting on one leg when she stands, also shown in the shot above. In terms of props, there is only the mobile phone she holds, which is a main part to the film, as it is how she is being threatened. Again, the phone is of nice quality, showing that she is able to afford these luxuries.


What kind of media institution might distribute your media
product and why?
I feel that Working Title Films would be the best media insitution to distribute and produce my film, because of the wide variety of films that Working Title works with. Some of these films being; Wild Child, Notting Hill, Wimbledon, Four Weddings and a Funeral, About a Boy, Hot Fuzz, Nanny McPhee, Billy Elliot, so it is obvious that Working Title deal with a wide variety of genres in films, from Romantic Comedy to films for a younger audience, for example, Nanny Mcphee. This would mean that our 'Suspense' film would fit in well to this theme, and Working Title would distribute it well to cinemas, arthouse and multiplex, TV stations and and to DVD outlets. Working Title films, such as Bridget Jones' Diary and About a Boy are often showed on TV, usually through ITV or Channel4. This would give our film the best chance of being recognized and seen by different audiences of all types, young and old.
Working Title, which covers the UK, is also paired with Universal Pictures, which covers the US films. With these two companies being linked, our film would also be distributed over to America, again, giving it the best chance of being seen and acknowledged. With Working Title being such a successful and well-known Production and Distribution company, there is a good chance that our film would be seen quickly, as audiences are already attracted by Working Title and the successful films they have already dealt with. So for these reasons, I think that Working Title would be the best media institution to distribute our film.

Who would be the audience of your media product? And how did you attract/address your audience?
From the content of our film, I think our film would have a 15 certificate. Children under the age of 15 may simply be uninterested in the film itself, they may be more into Romantic Comedies or Action, rather than this 'Suspense' film. There are no extreme scenes of violence, however, there are scenes of a 'spooky' nature, for example, the being watched by the 'Intruder.' As these scenes are not suitable for children, or they may find them slightly disturbing or distressing, I would suggest that our film would have a 15 certificate. So for the content, these are the reasons why it would be a 15 certificate. This is the part in our film where it shows the baby-sitter being watched from outside the house.















From a practical and planning side of the film, we also used many factors to try and attract our target audience. To ensure that the message of Voyeurism, (being watched without knowing) was put across, we decided to shoot the film from the Intruder's perspective. Our group carefully planned our storyboards, placing the right shots in the right place, to make sure that the audience is reminded little and often of the fact that the baby-sitter is being watched. The first shot is of the intruder approaching the house, it is quite obvious that the person is walking and looking up and around the house. Another shot is the one shown above, the intruder is looking through the window at the baby-sitter, showing that she is being watched. One of the most important camera angles we used was near the end, when myself and another member of the group sat on the window ledge, hanging outside of the house, to get the right shot, and to furthermore show the situation from the intruder's point of view. Over 15's may appreciate this point slightly more than under 15's, and my find it exciting that the audience is put in the eyes of the protagonist(main character).
Another practical side of the filming process in thought of the target audience is the sound; music, dialogue and background sounds. There is little dialoguein the 2 minute film, apart from the baby-sitter talking to the family of the child she is babysitting for, and the intruder itself. The TV is switched on throughout the film, giving a background noise of the tv, giving the sense of verisimilitude, a sense of real life situations. Over the top of this TV noise, the baby-sitter speaks casually to the family over the phone, a lot of the people watching the film will be able to relate to this as a lot of the children/teenagers watching it will have babysat other children, again creating a real life situation the audience can relate with. Later on in the clip, the baby-sitter again speaks on the phone, but to a different respondent, the Intruder, we used a microphone and other intruments to create the voiceover, and also used tools on the Apple Mac to create the sound of someone talking on the phone. The spooky voice on the other end of the phone is almost the climax of the 2 minutes, again, the audience would be able to relate to the baby-sitter, empathising with her.
The last practical point is Music. We used a simple yet effective tune throughout the clip, it was strings mostly, giving the film a sense of spookiness, which over 15's would appreciate and be able to understand, they would link the music with the clip, and understand that it won't suddenly turn into a comedy. At the climax of the clip, we added drums to the already existing tune, building the tension and suspense. I think that 15 year old teenagers would be old enough to pick up on the fact that when this happens, they know someone bad will happen, and appreciate the music is a big part of the clip.
To conclude, I think the age limit for our film would probably be a 15.


What have you learnt about technologies from the process of constructing this product?
The main technological equipment I had to get to grips with was the Apple Macs, not having one at home made this quite difficult! The set up being very difficult and the shortcuts are quite difficult to remember. However, this turned out to be a minor glitch, as the more I used all the programmes, the quicker I picked up on it. Plus, despite the 'having to get used to' factor of the macs, I realised that they are actually very practical and easy to use, that is, once you have got used to it.
One of the programmes we used was LiveType. This is the programme we used to create our credits at the beginning and the end of our film. Once you understand the concept of the programme, it is very efficient and straightforward to use. However, I had a few problems with a few of the credits, the size of the writing would automatically change, and so would the style, so overall, I found it frustrating, but consequently very useful and easy. This is what our final credits looked like, we decided to go for a font that moved, this one slightly moves, shivers, to give the eerie and spooky feel of the film. The colour of the blue we felt showed the coldness and again scary feel.

This is our final credits that we decided. The font jumps from two points on the screen to create the moving effect.








Another major programme we used to create our film was Final Cut Express. This was used to edit our film and to insert and edit the audio aspects of the film. Also, once we had finished our work on LiveType and GarageBand, it was inserted onto Final Cut Express. This programme held all our work together as one film. I found this programme, (Final Cut Express) very easy to use, and I enjoyed the set-out, which made it very easy and straightforward to use. I faced no real problems with the programme, other than the rendering of each section.


We used a programme called GarageBand to create the music for our film. We found this programme more useful than other groups, we only wanted a simple tune of strings, however, it took us a while to find the right one that fitted our film well. We were able to just repeat the same tune throughout the whole clip using the tools on garageband. Then at the climax of the clip we were able to edit the original tune by adding drums to add to the suspense of the clip. It looks complicated when using it, but actually, it is very simple. The only problem I would suggest is the time it takes to find the right tune you are looking for, but once it is found, the programme is very simple.
The equipment we used to shoot our film itself was the straightforward camcorder, I am not new to this, and have used one many times before, however, it is always good to keep familiar with the things you know. In the preliminary task, I met the tripod, which is a very useful piece of equipment, enabling and ensuring that the shots are taken straight and in the same place. However, in my group, we had slight trouble with the movement of the tripod, as our film required it to move, on a wooden floor, but we soon worked out how to overcome this problem.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Throughout this filming process, I feel I have learnt a lot in all different aspects of media. The importance of the camera angles, sound, mise en scene and editing, and how crucial they can be in the making of a film. I have learnt a lot about how each of these topics represent characters in films and how important they are.
I have also learnt about different programmes and how to use them on Apple Macs, which I now feel I will be able to use efficiently over the next year and in the near future.
I have realised, over the past few months, that the planning of a project or product, is the most important and that organisation and presentation is key. The planning is the original ideas for the film and how they are put together, from the beginning I realised that we had to be very organised when planning our film, and make sure that we included all four sections, (mise en scene, cinematography, sound and editing), to a high extent and to a high standard. I feel that within our group, we achieved this, and achieved organisation when planning.
When filming our product, we realised the patience and technical ability needed for the production of a film/media product. We were able to overcome, as a group, the challenges that were put in front of us in terms of camera work, editing, and finding music for our final product.
I have enjoyed this task very much, it tested all our abilities to the max and it was definitely challenging. However, I am very pleased with the finished product and I have learnt a lot from it.








Saturday 11 April 2009

Hello Mediaaa..

Since my last blog, I have been quite regularly looking on this website:


http://mashable.com/



I have come across some quite interesting things, stories, and facts about the media.
Some think that everyone is slowly becoming addicted and almost brainwashed by Twitter. I haven't had the priviledge of visiting the website, or having a go on it at all, and to be honest, I don't intend to. I think it's just another Facebook waiting to happen, and I'm already addicted to that!

I think it is quite worrying that anyone can see what anyone is seeing, and easily get information about them, I know this may be the case for sites such as Facebook, and Bebo, but if you are careful, you can prevent this! Promise!

Anyway, so I was looking on this site "Mashable" and came across this link, that linked to Twitter:

http://mashable.com/2009/03/13/twitter-jobs/

The headline caught my eye, "HOW TO: Find a Job on Twitter." .... Find a job on Twitter?! This is another example that backs up the point of society quickly becoming brainwashed by the media, and especially the internet. Before, people would go to the job centre, or go into shops themselves and ask, then it changed to looking in newspapers for jobs, its gone so far into the media now.

Although I think that this concept is a little ridiculous, I also think it is a good idea, since reading the article online myself... I felt strongly about this point, and decided I'm actually rather for this new Twitter Job Campaign... :

"Tough economic times call for innovative approaches. An estimated 51 million people internationally are expected to lose their jobs in 2009, and with the unemployment rate on the rise, how does one find career opportunities fast? One great option is Twitter.
Twitter is evolving as another resource, in addition to traditional methods, for both job searching and recruiting."

It's true, Twitter is evolving as another resource, and the increasing number of people who are joining Twitter, for various reasons, increases peoples chances of getting in touch with people who could, potentially, offer them a job through internet interaction. The article also gives advice to Twitter users!...

Make your Twitter presence “employer-friendly”

So, overall, I think there are fair advantages to this Twitter-becoming-a-job-centre idea, however, many disadvantages come attatched as well. Reading the article has made me think about how everything that used to be done the "old-fashioned" way, becoming more modernised, (internet!) could be a good thing after all.


Monday 6 April 2009

Facebook expands its sources... to clothing...

I opened an internet page, and without thinking, typed Facebook into the Google toolbar, I'm glad I did, not only did it come up with the official Facebook site, but it came up with a site called:


Mashable?
Anyway, so I clicked on it, underneath the hyperlink there was a few lines explaining it, as usual, and what caught my eye was,
"Here’s an idea that you’ll wish you thought of first: Facebook status updates as t-shirts!"
I thought this was ridiculous, but clicked on the link anyway. This is some words I have picked up from the site itself:

- Status King is a new application on Facebook that simply lets you order shirts with your favorite answer to “what are you doing right now?”

- While on its own that’s a pretty clever (though easy to duplicate) idea, the Status King application also includes some features that let you have fun with status updates, even if you don’t ultimately buy a t-shirt.

Facebook has already brainwashed the internet side of life, but somehow, it has again managed to target a different area, and shortly, you can tell, lots of people will have these status t-shirts. On the website, it said "you wish you had thought of yourself"... really? I would rather not wear my status on my t-shirt, I think it may look a bit stupid, but, as I said, I think that this may become quite big, so we will see if people look silly or not.
Also... what if you pick a really stupid or boring status to put on your t-shirt? Then thats just a waste...

This just shows how much of an impact Facebook has become, and the effect of people using it too much and becoming, potentially, addicted. I thought I was addicted, until i read this article.

Here is a picture that I found on the site, of an example of the t-shirts.



Friday 3 April 2009

Finally Finished!

After a long term and a bit of filming, editing, and arguing over fonts, we have finally finished our two minutes of a film for our Media Studies Coursework.
I have found it a great experience to finally get to grips with the technical side of the camera equipment, and in fact Final Cut Express, Live Type and Garage Band, which are the programmes on the Apple Macs that we used to produce our film.
I am very happy with the outcome of the film, I think the music works well with the ambiance of the film, and I think the drums that were added in worked well to build up tension and suspense.
This is our finished media film coursework:




We had a few problems while filming, including figuring out how to move the camera and tripod along the wooden floor to create the moving effect.
Myself and Vickie had to sit on a window frame hanging out of a window to get the shot of the babysitter coming up to the "open window."
However, overall, I really enjoyed the filming experience, and I am so pleased to be able to view the video and say I contributed to the production of it.

Thursday 26 March 2009

Media News...

After looking on Google, researching media stories, something caught my eye almost immediately.
"Job Losses in Newspaper Business"
I am quite interested in the prospect of going into Media as a career, the main area I am interested in is magazine publishing, or maybe something to do with a newspaper. I am currently doing Photography as well as Media, so maybe something incorporating the two is my ideal job.
So after seeing this headline I wondered if this career move would be wise.

"The U.S. Department of Labor estimates some 21,000 newspaper industry jobs disappeared this year. Somehow, newspaper owners continue to think that the way to handle economic downturns is to make their product worse be eliminating its most important asset, people. But with fewer reporters to dig up news as newspapers transition to the Web their content is going to look more and more like everything else online, limited and poorly reported."

This is something I found on a website:
www.realclearpolitics.com
This also links with a class we had about a week ago with Mrs Francis, we read an article that read "Critical Condition." It talked about how more and more business people are turning to Blackberries to hold meetings, and generally becoming more technology based as companies. In the article it also stated that more people are deciding to find out information of all sorts online, therefore less newspapers and magazines are being bought, so less people are needed to write for the newspapers and magazines. Furthermore, supporting the fact of society becoming more technology based, as they are using the internet for finding out things that could easily be found in a newspaper or magazine. Because of this, less and less jobs are needed, hence the 21,000 job losses.
As an area of interest from my part, I think it is a shame that jobs are being lost in such an interesting part of media and life.

Monday 23 March 2009

Film Making Update...

Our film is veryyy nearly finished, we just have some tweeking to do on the final bits.
We had some slight trouble with the ending of the film, the audio did not fit with the video clips, but we soon sorted it out.
We also had trouble with the timing of the film itself, it was over 2 minutes 20 seconds, so we had to make some quite serious decisions to make our film the right time!

At the moment we are finishing to make the credits that role at the beginning of the clip, and again at the end, telling the viewer about the Director etc. This has been the least difficult bit of the whole thing, but in a way, the most time consuming, we had to change the font quite a few times, and the effect we weren't sure about a lot of the time. We eventually got the right one and are in the process or incorportating it into our film.

I think we made a wise decision by choosing the genre of our film to be Suspense/Tension, and I like the way the film flows.
I liked making the music for our film, we did not get it off ccMixer, we made our own music on Garage Band, which I think worked very well with our specific video. We were then able to add drums to the original tune we created when the tension is at a climax etc. Garage Band gave us more freedom to create exactly what music we wanted.

I have enjoyed this piece of coursework this term, and although it took us a while to get back in the swing of things after our preliminary task, it was all worth it in the end. I am pleased with the outcome of the clip and it has been a good experience to really get to grips with Final Cut Express and using the computers for video-making.

Saturday 14 March 2009

Youtube?!

Youtube has stopped playing music videos...



I mentioned in one of my earlier blogs that I often spend a long time wandering around Youtube, and often end up on someone different to what I started on.
Although this was a bad habit, I enjoyed it, and enjoyed the amount I was able to access that was linked to the topic of interest.
Now, I do not have the chance to carry on with this bad habit! A lot of the things I search on Youtube are music videos that I have not yet downloaded from iTunes.

This may be a disappointment for me, it is good for the rest of the media world. Artists could be losing money because of their work being displayed for free across the internet. It may also be reducing the amount of innapropriate images and language being displayed for all of society. The amount of young children now accessing the internet is increasing rapidly, and the idea of reducing the amount of innapropriate factors within the music industry is a clever idea. This could overall change ideas about the music industry and different artists through generations.

The positive of what has happened with Youtube outweighs the negative, but I still won't be able to wander as much!